Artículos Académicos y de Divulgación
Esta sección compila artículos académicos y de divulgación elaborados por estudiantes y docentes, donde se plasman los resultados de procesos de investigación, análisis de tendencias y reflexiones sobre la práctica publicitaria y comunicativa.
Cada publicación nace del trabajo riguroso del semillero Katapulta, combinando metodologías cualitativas con enfoques creativos para abordar fenómenos contemporáneos del mercadeo, la comunicación y las nuevas economías.
Publicados en la Revista Katapulta
Los mejores artículos de investigación formativa se publican semestralmente en la Revista Katapulta, nuestra plataforma de divulgación académica que conecta la investigación universitaria con la cultura contemporánea.
Educational transmedia narratives and the INAEP method: innovation and learning in the Colombian Context. Pilot study
Maribel García-Rojas, Moisés Mañas-Olmo, Lourdes Aranda, Pablo Cortés-González
This pilot study examined how higher education students in Colombia perceived innovation while interacting with a transmedia product. The study aimed to determine the perceived innovation in students as prosumers of a transmedia product called “El Bogotazo” and to evaluate the impact of the INAEP method on their learning. A quantitative correlational methodology was employed, involving 57 students from fields such as Advertising, Marketing, Business Administration, Accounting, and Law. A 20-question Likert-type survey assessed dimensions like innovation perception, learning, prosumer behavior, and ICC. Preliminary results showed significant direct relationships among all dimensions. Notably, students’ perceived innovation strongly correlated with their learning and prosumer roles in educational transmedia narratives. The study highlighted the importance of CCIs in education, positioning students as active prosumers and revealing the relationship between CCIs, innovation, and learning. The discussion confirmed the INAEP method’s potential to measure 21st-century competencies, emphasizing innovation, educational transmedia narratives, and students’ active roles in learning.
Determinants of informal work among youth in Ciudad Bolívar, Bogotáan analysis of educational, socioeconomic and government support barriers in 2024
Castillo Romero, Laura Valentina; García Hernández, Ana María; Pedraza Ramirez, Paula Katherin; Garcia Rojas, Maribel
Informal work represents a significant part of the economy in many regions, and in Colombia, particularly in the town of Ciudad Bolívar in Bogotá, this type of employment is a predominant reality among young people between 18 and 30 years old. The research presented analyzes the factors that influence the choice of informal work in this demographic group during the year 2024. This analysis is essential to understand and address the conditions that perpetuate labor informality in low socioeconomic contexts. The high prevalence of informal work among youth in Ciudad Bolívar reflects not only the lack of formal job opportunities, but also a series of interrelated factors ranging from educational level and vocational training to access to financial resources and government support. The decision to work informally is not based solely on the lack of formal employment, but also on the limitations and barriers that make the transition to regulated and secure jobs difficult. Understanding these factors is essential to design public policies and intervention strategies that promote the formalization of employment and improve the living conditions of these young people. This study provides a precise understanding of the factors that lead young people in Ciudad Bolívar to prefer informal work. The findings highlight the need for interventions that address educational, socioeconomic, and government support barriers to foster the transition to formal employment. Ultimately, the article offers a solid basis for the development of policies that promote the formalization of employment and improve the living conditions of young people in vulnerable contexts.